being reimbursed for efforts to make this successful event. >> giving a hotel tax break isn't as bad as this may sound. 350 rooms are involved at $150 nightly rate, tax is $14.25 a $5,000 loss per night revenue normally goes into the city's general fund. the general manager at the hilton santa clara thinks super bowl spending will more than offset that loss. >> the value that have event in this city and exposure we're going to get i think will more than makeup for anything lost. >> he's planning a 140 room addition to the hotel in time for the super bowl. with rooms going to be a premium rate. >> on a personal level, yes, i'm keeping on top of this, i think that because of -- we're showing regional ef yrts here. that is our key. >> hosting could be too big of a prize for